Bay to Breakers Announces Zazzle as Title Sponsor

Mar 18, 2011:

Bay to Breakers Announces Zazzle for Title Sponsor as Race Registration Closes

for 100th Running of the World’s Most Unique Foot Race

San Francisco (March 18, 2023) – Bay to Breakers today announced that Zazzle, the world’s leading platform for quality custom products, has become the title sponsor for the 100th and 101st running of the Bay to Breakers.

Race officials also announced that all 50,000 race registrations have been sold, and that registration for the race is now closed.  This is the first time in history that Bay to Breakers has sold out, and it has done so with two full months still remaining before the race itself on May 15.

Officials said they expect to make an announcement next week about whether it will be possible to add a limited number of additional registration spots for the race.

Bay to Breakers officials introduced Zazzle and company co-founder Jeff Beaver at a press conference at the Hyatt Regency San Francisco to announce a two-year naming rights agreement for Zazzle to be the title sponsor of the 100th and 101st Bay to Breakers races.

The Zazzle Bay to Breakers will leverage the Bay Area company's unique custom product technology to make an unlimited array of apparel and other merchandise available to this year’s race entrants and fans. Anyone can visit the official Bay to Breakers merchandise store online at, where they can create or customize their own one-of-a-kind product, each as unique as the race itself.

"Bay to Breakers allows participants to express their individuality in one of the nation’s oldest and most eclectic footraces,” said Bay to Breakers General Manager Angela Fang.  “Zazzle is a platform that allows consumers to express their individuality through product customization. The union of Zazzle and Bay to Breakers is an incredible one, and we are honored and delighted to be partnering with Zazzle for our centennial celebration and beyond.”

“Zazzle is thrilled to sponsor such a unique and fun event that epitomizes some of the core beliefs we have at Zazzle, including taking your self-expression to the next level,” said Zazzle co-founder and chief product officer Jeff Beaver. “Bay to Breakers has been a quintessentially San Francisco experience for the past century, and Zazzle is proud to ensure that this year’s race will continue the tradition. We look forward to experiencing the variety of lifestyles, opinions, and cultures that always make the event so special.”

About Zazzle

Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

About Bay to Breakers

Originally known as the Cross City Race, Bay to Breakers was first held on January 1, 1912. In its first year, 186 runners started the race at Embarcadero and Market streets, only 121 runners completed the race. The winner of the first race was Robert Jackson "Bobby" Vlught, who won with a time of 44:10. Since then Bay to Breakers has grown to be one of the largest footraces in the world with more than 50,000 participants and close to 100,000 spectators annually. The race has grown to be a celebration for everyone and exemplifies The City’s irrepressible color and its affection for eclectic traditions.

Additional sponsors of this year’s race include: Volkswagen, Power Balance, Big 5, SitOnIt Seating, Barefoot Wine and Bubbly, Crystal Geyser, and the Hyatt Regency Embarcadero.

Media partners for this year’s race include:  KGO Newstalk 810, KSFO 560 AM, KRON 4, and the San Francisco Examiner.

For more information, visit